Direct advertising is probably the best way of monetizing a website. The first step of course is to find companies willing to use your site as an advertising space for their products or services. If you want to find advertisers for your website, you need to really prepare for it.
You first need to determine if your site attracts high traffic. There is no solid number that quantifies this but a general rule would at least be 1000 new visitors on a daily basis. If your website has fewer visitors than that, you may want to build traffic instead and find advertisers later.
Site popularity is not the only thing you have to worry about. The audience of the site should cater to a specific demographic. A site with too many topics and a scattered demographic for an audience is not very appealing to advertisers who want to target specific groups of people who are most likely to be interested in the product being offered.
Marketers would also consider the site's attractiveness, cleanliness and if it looks like the site was designed professionally. If you want to monetize your site or blog through sponsors, it is best to invest money on making your website look more pro. Advertisers will reject a website with bad graphics and cluttered page lay-outs.
Your sponsors should observe good visibility in your site before they consider signing you up for their banner ads. The marketers shall look at your site and determine if there is enough room for an ad to fit comfortably. They need visibility and you should be able to provide that with your site.
Since you need to emphasize ads, get Adserver software to track your web statistics and handle the rotation of banners. Look for WP-Ads plug-in if you are using a site courtesy of Wordpress. This will help you keep an eye of how many people are clicking the ads.
Place an "Advertise Here" sign on the section you designed for ads to give marketers a visual of where their ads could be if they choose to buy your space. You can also use the space to give a brief overview of your site along with the statistics of visitors you get per day. It is a good avenue to make marketers consider your site as a viable and profitable advertising space for their products.
You can take the initiative to approach various sponsors and request that they consider your site for advertising. Search the Internet for companies that sell their products online. After finding companies that you think could be a good fit for your site, you should contact them immediately.
When you find a potential sponsor then you can start discussing the rates and terms of payment. It is a business first and foremost, so advertisers will always make sure that the money they spend would benefit their company well. If your site is able to give them a chance to draw in a lot of customers then you can state a higher rate for your space.
Targeted advertising is one of the easiest ways to make money with your site. The primary task is to look for a sponsor for your site who is willing to shell out cash in exchange for your blog's space. It takes hard work, but once you find out how to do it right, you can get a steady source of income with this type of business. Know how to make your website earn money through website advertising. Go to my friend's blog.
